mereka
design + art direction
 
 
 

 

 
     
 

I have worked with some of the largest brands in the world.
In the past, I designed and art directed Sony Malaysia’s first website. Won local and international awards for Toyota and a Unesco Heritage building in Penang. While at one of London top design agency, I art directed and designed New Balance first interactive viral campaign, worked on NetJets (Warren Buffet Chartered Jet Co), Boots, BT and The English Premier League corporate works.
I did the global branding for Sony Ericsson design unit located in Manchester, Lund, Beijing and Tokyo, and worked on the interaction design for their smartphone for sale worldwide.

 
     
 
Personal Particulars
Name: Din Amri
Mob: +44 (0)7717 467180
din.amri@gmail.com
din@mereka.net



Qualification
BA in Computer Graphic Design (Hons) Distinction
1994 - 1997. Wanganui School of Design, NZ

Work Experience
Design Consultant to Government of Malaysia
National Special Projects
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Senior Designer. From Aug 2010
The Distillery. Manchester. UK
DesignWeek UK Top 50 Design Agency
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Designer. Aug 2009 - July 2010
Jigsaw. Manchester. UK
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Interaction Designer. Oct 2007 - April 2009
Sony Ericsson. Manchester. UK
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Designer. August 2007
BDH/TBWA/Digerati. Manchester. UK
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Art Director. April - July 2007
NavyBlue. London,UK
DesignWeek UK Top 50 Design Agency
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Senior Designer. 2006 - 2007
eMomentum Ltd. London, UK
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Senior Designer
SAS Design. London, UK
DesignWeek UK Top 50 Design Agency
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Senior Art Director. 1999 - 2006
XM Malaysia. KL, Malaysia
Staff of The Year 2004
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Graphic Designer. 1997 - 1999
WHW & Associates. KL, Malaysia

 
din
 
Experience
Over 10 years industry experience in interactive and print
Hands on lead creative, overseeing and coordinating the Creative Department of 6 designers in its conceptualisation, implementation and delivery of original, imaginative and effective design solutions.
Top global brands - Dell, Toyota & Sony.
Leading market leaders Sky, BT (UK), Maxis & Hotlink. International collaboration experience with FutureBrand, New York for Celcom and Malaysia Airlines new identity and HP:ICM, London for uk.today@klcc.
 
Strengths
Brand creation and implementation.
Passion for design and love for typography.
Understanding of good web usability and functionality.
Able to handle projects from briefs to output.
Resilience to rejection and criticism of creative work.
Thorough understanding of online technologies and appreciate the differences between online and offline design.
A respected team leader and an active team player with creative strategic thinking and unrelenting energy.
 
Industry Awards
Asian Travel & Tourism Creative Award Bronze for Blue Mansion 2006
MC2 Bronze for Toyota 2005
Kancil Merit for Toyota 2005
International Web Awards for Toyota 2002
 
 
 
 
 
 
 
     
 
din.amri@gmail.com